Confession time. As I began to write this article, I realized how much I need to test my social media content more.
You'd think after 20 years of marketing my business online, it would be second nature.
Sporadic testing gives imperfect results and makes it difficult to make smart decisions. Consistent testing gives you real data that can be used to make smarter decisions.
It's easy to get caught up in all the fun stuff like creating content, connecting, and engaging with your peeps.
Testing takes discipline and patience. The results can be exciting too... when you begin to see patterns emerge and implement changes based on your results.
I've built several businesses and have a large audience on many platforms. The reason why is because I'm willing to experiment and try new things.
So, here's what I've decided -- let's go on this journey and experiment together.
As I investigate best practices for how to test my social media to get better results, you can learn how to do it too!
Sound good? Let's get started.
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